Recruiting lifeguards in tough circumstances

A reader wrote in asking for some suggestions for a recruiting situation that is tougher then some.  Here are some highlights from his post:  (slightly edited)
Hello. I was wondering if you would be able to provide tips on recruiting lifeguards. I work at a high school natatorium. Due to the laws affecting school district hiring, [...]

ROI and Marketing

Gary Vaynerchuck has a great video on ROI and marketing.  Perfect for anyone who has pointed to a lack of budget as the reason they can’t compete for market share or talent.  Video HERE